US canned tuna giant Bumble Bee has hired Connie Cooper Shepherd as its senior vice president of strategy and business development to oversee the group's efforts to drive forward new revenue streams.

Shepherd is also responsible for the company's sales, marketing and organizational strategy, as well as product innovation.

Prior to joining Bumble Bee, Shepherd has accrued 30 years of experience working with consumer and retail brands, including holding executive-level positions at Starbucks, Procter & Gamble, The Hershey Company, and Kellogg.

"I'm so pleased to be joining a team and a company that is committed to re-thinking how it sources, produces, delivers and markets products in order to fulfill a genuine purpose," said Shepherd.

"I can see that this brand is well-positioned for growth and that there is opportunity to continue to improve upon Bumble Bee’s long-term position as a category leader."

Shepherd joins Bumble Bee this month.

In February, the company also announced the addition of former ExxonMobil executive, Leslie Hushka, as senior vice president of global corporate responsibility.