British Frozen Food trade group appoints new CEO

Rupert Ashby moved into the role vacated last week by Richard Harrow, who will head a pizza and pasta association.

The British Frozen Food Federation's new CEO Rupert Ashby said he has "big shoes to fill." — The British Frozen Food Federation's new CEO Rupert Ashby said he has "big shoes to fill."Photo: BFFF

John Evans

Published 8 July 2022, 07:00Updated 8 July 2022, 13:14

British Frozen Food Federation Richard Harrow Rupert Ashby