UK frozen food giant Birds Eye promoted Chris Knowles to the position of head of ecommerce as of January, according to his LinkedIn profile.

Knowles was formerly the account controller for Walmart-owned retailer Asda. Prior to that, he held positions with cigarette company Philip Morris International, US-based General Mills and chocolate manufacturer Lindt & Sprungli.

Knowles is currently enrolled in a Master of Business Administration at Cranfield School of Management.