XpertSea, the Aqua Spark-backed seafood tech and financial services startup, has hired Katie Sokalsky as president and COO to expand its shrimp marketplace and financial products.
Sokalsky joins XpertSea following the launch of its data-driven marketplace and financial services in Ecuador, with more than 10 million pounds of shrimp traded over 10 months, a 50 percent month-on-month increase in new ponds registered on the trading platform, and 10-times revenue growth between the first and fourth quarters of 2020.
Previously vice president responsible for all new product and retail transformation at Canadian banking giant Scotiabank, Sokalsky will apply her experience to accelerate XpertSea’s growth in Latin America and support the company’s expansion of its business model to Southeast Asia and India.
In 2020 XpertSea launched a data-driven marketplace to connect shrimp farmers with a network of vetted buyers, supported by financial services.
Sokalsky is a veteran of the banking and financial services industries who led the digital transformation for Scotiabank’s millions of retail customers. She was CFO and head of operations at Goldmoney Inc., a Toronto-based fintech that operates the world's largest 100 percent-reserved gold-based savings platform and payments network.