Kjell Inge Rokke's Aker Biomarine appointed Simon Seward as its new executive vice president of Human Health and Nutrition.

Seward will lead the company’s ambitious growth strategy for the Superba brand.

He began working for Aker BioMarine in 2019 and was responsible for growing QRILL Aqua sales in Asia and subsequently for leading global sales to the aquaculture sector.

Prior to working at Aker BioMarine, Seward worked with the Norwegian human nutrition group Sana Pharma Holding in a variety of management roles.

In his new role, he will report to CEO Matts Johansen, who temporarily held the position.

"Simon will play a key role in the execution of our ambitious accelerated growth plan for Superba krill oil," said Johansen.

Sales of the company’s Superba brand have been struggling recently, with Aker reporting a 42 percent slump in the third quarter last year.

"We have high growth ambitions and compelling commercial strategies for Superba krill oil over the next few years."

By 2025, Aker Biomarine aims to double its topline, and “I am committed to lead the team to accomplish this goal,” said Seward.

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