Guayaquil, Ecuador-based shrimp processor and exporter Procamaronex has appointed Maria Elena Munoz as sales manager.
From 1994 until this month, Munoz worked for leading shrimp producer Omarsa. As international sales executive she helped develop new products and markets for farmed shrimp.
Procamaronex has the daily capacity to process 240,000 pounds of shrimp through six
processing lines. In addition to 18 freezer tunnels, the processor has three cold storage areas and an ice factory.
Ecuadorian shrimp producers face an uphill battle to restore Chinese demand, which nosedived among consumers and retailers following discoveries of COVID-19 on outer packaging containing shrimp from the South American nation.
Producers insist the COVID-19 traces must have come from contact with external sources as their products pass through a long chain of custody en route to their final destination. Exports to China plummeted to 19 million pounds in July from a record 116 million pounds two months earlier.
August shipments to China increased 49 percent to 28.6 million pounds, but the total is way off where the industry wants and needs to be.