Why transparency around ablation is smart

Give consumers a reason to stay. Or give them a reason to come back.

In June, UK grocery chain Morrisons became the latest retailer to commit to phasing out shrimp sourced from ablated broodstock.
In June, UK grocery chain Morrisons became the latest retailer to commit to phasing out shrimp sourced from ablated broodstock.Photo:
Published 31 July 2025, 07:58Updated 31 July 2025, 07:58
Farmed shrimpAblation The NetherlandsConsumersAnimal welfare