Viewpoint: To get consumers hooked, start with the right salmon

The former president of a key Walmart seafood supplier cautions retailers about the dangers of selling the wrong salmon.

Ryan Grace is the former president of The Fishin’ Company, a key seafood supplier to a wide range of retailers, including behemoth Walmart. Here, he explores how a consumer's first salmon purchase at the supermarket could evolve into a long-term relationship with the fish.
Ryan Grace is the former president of The Fishin’ Company, a key seafood supplier to a wide range of retailers, including behemoth Walmart. Here, he explores how a consumer's first salmon purchase at the supermarket could evolve into a long-term relationship with the fish.Photo: Ryan Grace
Published 6 January 2025, 17:41Updated 7 January 2025, 17:35