For all of the effort this industry has sunk into seafood sustainability initiatives since the dawn of the Marine Stewardship Council (MSC) 25 years ago, I was a bit surprised to see a large number of consumers surveyed still feel seafood is not a sustainable resource at the moment.

In a survey of 12,000 consumers across 12 countries, the Aquaculture Stewardship Council (ASC) found that more than half of those surveyed do not perceive seafood to be sustainable.