Throw out your events playbook. If there’s one thing I learned from in a whirlwind 2020 — either as an events organizer, participant or student — it’s that.

It goes without saying that COVID-19 has upended the events business. What worked in 2019 didn’t work in 2020 and probably won’t work in 2021. Grounded at home, we scrambled to fill the void left by in-person events, replacing them with virtual. Data was shared. Ideas were exchanged. Yet, without physical interaction, socializing and networking were severely lacking, especially for an industry such as ours that’s built on relationships and trust.