Hanna Gezelius is a Digital Editor with IntraFish, based in London
Opinion

As Whole Foods and other retailers embrace use of feather meal in salmon, they risk losing consumer trust

By trying to solve one problem, are seafood companies risking the alienation of a strong and dedicated consumer group?

Feather meal offers an efficient, low-carbon alternative to more traditional fish feed.
Feather meal offers an efficient, low-carbon alternative to more traditional fish feed.Photo: Norsk kylling
Published 18 July 2025, 06:55Updated 18 July 2025, 14:03
Farmed salmonWhole FoodsNorwayMarketingCarbon emissions