Young consumers driving boom in Italian smoked salmon sector

Young consumers are the driving force behind Italy's growing demand for smoked salmon, Antonio Pellin, managing director at premium smoker Fjord, told IntraFish.

"It's impressive: It's growing every year and [getting] even stronger," he said.

While Christmas is still the high season for the company, accounting for about 40 percent of total revenue, sales are now growing "throughout the year," opening the door for promotions and new product development.

The main reason, Pellin said, is young consumers coming into the segment.

Fjord, which was founded in 1969 and now reports sales of about €30 million ($33.3