It's no secret that canned tuna hasn't seen a real growth in the United States in the past decade -- so Bumble Bee Foods, one of the top three US tuna brands, wanted to be proactive.
"We really stepped back and said 'Where does Bumble Bee go, where does the brand resonate?,'" CEO Chris Lischewski told IntraFish. "Where can Bumble Bee grow, where is there an opportunity?"
The executive said the company did "a level of research we've never done before," and saw a light at the end of the tunnel: High-quality frozen seafood.
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