UK retailer Waitrose has seen a lift in its seafood sales over the past year, driven by pre-packed and value-added ready-to-cook products, Vanessa Stephenson, fish buyer at Waitrose told IntraFish.
Within ready-to-cook, pre-pack natural fish is the company’s fastest growing category, said Stephenson, growing 13 percent over the last 52 weeks.
“This is driven by our strength on wild salmon, farmed salmon and sea bass,” she said.
However, value-added ready-to-cook items have also played a big part, with volumes up 60 percent over the year.
Ready-to-eat
