Regal Springs recognizes the challenges its customers can face in the US market when selling and promoting tilapia.
"The American consumers has some mixed feelings about tilapia in general," Magdalena Wallhoff Lamprecht told IntraFish.
Social media in particular seems to be a hotbed of misinformation. To help promote the sustainability, quality and healthiness of the fish, Regal is reaching out to customers to offer marketing help.
"In the past we've done very little messaging, and very little marketing," Wallhoff Lamprecht said.
The group now sees the value in more aggressive outreach, and has enlisted the help of The Food Group, a New York-based marketing agency, to build its brand, as well as the brand of tilapia for customers.
"We
