Richard C.E. Grant, area director for Anglo Markets for New Pescanova, knows that the seafood industry has a lot of questions about his company.
"It went through a financial hurricane, but we are now in a new place," he said.
The company is far smaller that it once was, and has narrowed its focus down to some core concepts, including value-added, branded products in Spain, and products from its own value chain, like its Promarisco-raised vannamei and and hake and other wild products harvested by the company.
Marketing, too, has come to forward.
"I'd like to say that we're taking a more modern approach to the sector," Grant said. "We're going to try and add value to our products and put more emphasis not on what we sell, but how we sell."
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