Saudia Arabian shrimp and barramuni giant National Aquaculture Group (NAQUA) continues its ambitious expansion, this time with a focus on the Middle Eastern region.
Though its products go all over the world, Kheleef Abdullah Al Kjeleef said the company now wants to reach customers in its backyard.
The company launched the brand 'Bahri' for Middle Eastern retail markets, and has seen consumers take to it quickly.
NAQUA now produces 240,000 metric tons of barramundi and vannamei shrimp.
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