Kudos to Trans-Ocean for bringing some innovative ideas into the surimi sector this year. The one that has Trans-Ocean's Vice President of Sales & Marketing Lou Shaheen most excited is its new Simply Surimi line -- a gluten-free, non-GMO, limited ingredient product that the company hopes can capitalize on the trend toward natural products.
Everything from the ingredients to the low number of ingredients are all part of positioning the product for higher-end retainers such as Trader Joe's and Costco.
Another change? Nowhere on the product does it say "imitation crab."
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