Sales of Verlasso brand farmed salmon are three times what they were last year at this time, when AquaChile launched this "harmoniously raised" line of farmed salmon. Likewise, sales of Grieg Seafood's "craft raised" Skuna Bay brand salmon are up 100 percent from last year at this time, which was just a month after its launch.
Both of these brands have caught on like wildfire with sustainably minded retailers and chefs in the United States this year.
The companies tout their low dependence on feeder fish -- with Verlasso topping the charts -- and that lower dependence will become more than just a marketing advantage this year.
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