Privately held US crab manufacturer Keyport named Gerry Brajcich its director of sales for national accounts.

The company said Thursday Brajcich will be an integral part of Keyport’s sales strategy and management of national retail, restaurant and food service accounts.

Prior to the role, he served as vice president of retail sales for Southern Fisheries in Miami. He has also held a VP retail sales role at Aquastar in Seattle.

Brajcich brings more than 30 years of seafood industry experience that included time as captain of a commercial salmon fishing vessel.