<p>Photo: Thai Union</p>
Thai Union Frozen Public Company Limited revealed its ‘Corporate Brand Initiative,' an extensive plan to integrate all its operating companies under one single new corporate vision, mission and core values as well as one unified corporate brand.

The Bangkok-listed firm, now operating under Thai Union Group Public Company Limited (TU), celebrated the launch during a ceremony on Sept. 18 under the theme 'Becoming One: Rising to The Future.'

As of Sept. 23, the company's stock ticker symbol of ‘TUF’ will be changed to ‘TU.’

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