Union Frozen Products (UFP), which exports around 40,000 metric tons of finished products annually, is looking to develop more value-added products for the U.S. market, some using sporting themes.
The company has been selling a football-shaped shrimp product for sale around the Super Bowl and also launched a NASCAR-themed product this year, said Sakda Asawasirisilp, the company’s deputy chief marketing officer.
More product innovation along these lines is the company’s approach to driving sales in the U.S. market, Asawasirisilp told IntraFish. “We want to try products using different ingredients, flavors and packaging, to create products with a higher sales value.”
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