Supermarket chain Tesco launched a major revamp of its entire frozen food range Sept. 26, which includes 20 new seafood products by Birds Eye, Young’s and from its own Tesco Everyday Value private-label range.
The move is part of the retailer's £1 billion (€1.3 billion/$1.6 billion) turnaround plan and is the first major relaunch of its frozen food range in five years, reported The Grocer.
Tesco's website shows the revamped line includes two new ready meals – hake fillets and pink salmon fillets - by Birds Eye’s Bake to Perfection range.
Tesco's