Portico Simply, as its name implies, includes fish and shellfish with nothing added. Products are single frozen and may be portioned, skinned, boned, peeled, or shucked but have nothing else added -- no breading, marinades, flavorings, or spices. Products under the Portico Simply brand come from the current Classic, Imperial, and Supreme lines.
Portico Prime is the highest quality level under the new brand for value-added seafood. “Portico Prime products are known for lower breading and marinating percentages, better ingredients, limited use of chemicals, and unique recipes,” Pollock said. “Fewer defects, tighter production controls, better ingredients, cooking, and unique recipes are the hallmark of Portico Prime.” Products under the Portico Prime brand come from the current Imperial and Supreme lines.
Portico Bounty products are designed to be more cost effective. “Portico Bounty products are price competitive items designed to cut effectively against industry standard and economy products. Allowances for chemicals used in production and broader tolerances for defects, portion control, breading and marinade percentages, and twice freezing, make the product a good value, Pollock said. Products under the Portico Bounty brand are equivalent to Reliance and Classic levels.

Storm the beaches Pollock said the company will invest considerable time and money on introducing the new brand to its more than 8,000 sales people and 400,000 customers. For example, the company will be supplying all new point-of-sale marketing material to support the brand rollout.

“The Portico brand gives us an opportunity to go out to our operating companies and talk about seafood,” said Pollock. "And every time we go out there -- to our operating companies -- our seafood sales go up.”

Sysco is the largest foodservice marketing and distribution comany in North America. It reported sales of $29.3 billion for the fiscal year ended July 3.

SYSCO rolls out new private label seafood line