Mitsubishi-owned Princes is quickly learning what it means to "go viral."
A photo snapped by a UK consumer showing a "creature" in a can of Princes tuna chunks is sweeping across the internet, and sparking plenty of reactions of disgust.
Zoe Butler, of Arnold, UK, opened the can to find the pair of black eyes staring up at her, and quickly notified UK newspaper The Daily Mail in a tweet.
Hundreds of online news outlets have picked up the story, and the story even has its own hashtag on Twitter: #tunagate.
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