Sunnyvale Seafood Company, the California-based division of Chinese aquaculture group Guolian, has hired three seafood industry veterans to join its team.

Joining the sales team are Joe D'Alessandro and Chris Keller. Rajkumar Gollipalli is joining the company as its aquaculture and sustainablilty specialist.

D'Alessandro joins Sunnyvale as a senior account executive responsible for retail sales, focusing on supermarket program sales.

He has worked for over 30 years in the retail food industry as a seafood merchandising and procurement director for Kings, Pathmark and A&P supermarkets from 1984 to 2011.