You get what you pay for in life, said Inn-soo Cho, the top executive at Dongwon Industries-owned Starkist. American consumers are paying too little, so are getting poor quality products in return.
“The pricing of the tuna category is by far the lowest in America and it is not sustainable. We need to move up,” said Cho, a veteran of Procter & Gamble, and Pizza Hut parent Yum Restaurants International, who joined as president and CEO of Starkist in early 2011.
The
