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A photo posted on its Facebook page was the impetus for Sobeys' ban on whole Atlantic salmon, Sobeys confirmed to IntraFish on Monday. However, its decision to remove the product from its 84 stores throughout Atlantic Canada is only temporary, Cynthia Thompson, director of communication and corporate affairs, told IntraFish.

A customer posted a link to a photo of a fish infected with sea lice on Sobeys Facebook, Thompson said. The photo came from salmon farming activist Alexander Morton's blog.

"The understanding was it appears the sea lice was on the fish," Thompson said.