Under plans to invigorate customers' shopping experience, and keep a tighter rein on the Selfridges brand and identity, the company selected retail design group and architect Hosker Moore Kent Melia (HMKM) to assess the design of the entire store.

The group has been given a remit to " rediscover and restore the building fabric and architecture across all floors," with the aim of improving orientation and raising a sense of " expectation and inspiration" for shoppers.

"We are looking at the architecture of the whole store as part of a long-term vision - say five to ten years," says HMKM director Christian Papa.