Toby Baxendale, who sold UK-foodservice company Seafood Holdings to South African foodservice conglomerate Bidvest in December 2010, is returning to the seafood sector, but with a very different proposition.

Ocean Trade Finance, Baxendale’s new venture – in which he holds 49 percent, with the rest held by other partners --  is offering a trade financing service to seafood companies unable to get a similar service from risk adverse banks, he told IntraFish.

Baxendale has recruited Icelandic seafood veteran Sighvatur Bjarnason as CEO and Kit Smith, whom he worked with at Seafood Holdings, as operations director.