In the four weeks to Feb. 1, The Saucy Fish Co. saw sales grow 23 percent, as the company’s new TV campaign gets underway and new consumers continue to enter the chilled-fish category.

According to Kantar data for the four weeks to Feb. 1, The Saucy Fish Co’s retail sales were up 22.6 percent year-on-year, compared with the 4.5 percent growth in the whole chilled pre-prepared fish market.

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Amanda Webb (pictured left with CEO Simon Smith), sales and marketing director at The Saucy Fish Co.,