UK retailer Sainsbury’s is trialing new frozen fish counters across 23 of its stores, which will sit adjacent to the existing fresh fish counters.
“We have introduced a bespoke frozen fish range into a number of stores to complement the fresh fish offer sold on the counters,” Josephine Simmons, spokesperson at Sainsbury’s, told IntraFish.
On the frozen fish counters will be a range of raw frozen products as well as cooked frozen products.
“The raw frozen products are for customers to cook how they like and the cooked products, such as the crab, are better for convenience and ready to eat immediately after defrosting,” Simmons said.
“The
