UK retailer Sainsbury’s is looking to capitalize on the growing sushi trend in the country by partnering with European company Sushi Gourmet, reports The Grocer.
The supermarket will open a branded Sushi Gourmet concession in its store in Nine Elms, London later this month and did not rule out opening more bars further down the line.
Sainsbury’s said it was the first UK retailer to partner with Sushi Gourmet a Continental company that specializes in opening concessions in supermarkets and other large retailers.
Its
