As fishermen and suppliers hustle at the start of the Copper River season, retailers are ramping up marketing efforts as well.

<p>Copper River Salmon on its way to stores. Arrives May 18 - Whole Foods Market Colorado Springs twitter</p>
Whole Foods Market's two Colorado Springs locations and its Milwaukee, Wisconsin location announced on Thursday its Copper River salmon will arrive on Monday. Whole Foods in Olathe, Kansas announced on Twitter on Thursday that Copper River salmon will be available in upcoming days.

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