The diversified fishing, processing and distribution group’s sales to China came to HKD 6.11 billion (€572.6 million/$784.4 million) in 2010, from a total of HKD 11.41 billion (€1.1 billion/$1.5 billion).

For the first half of 2011, the company has generated HKD 3.03 billion (€284 million/$389 million) in sales from China, from a total of HKD 6.60 billion (€618.5 million/$847.3 million).

The next stage of the company’s development in China is branding, said Rudi Tsai, the company’s director of strategic development, during the IntraFish Media and Arctic Securities “Invest in Seafood” seminar in Hong Kong, on Sept.