IntraFish: What were the three most significant developments for your business in the seafood industry in 2014?
Thomas Farstad: We have launched two new brands. One retail brand (Norway Seafoods) primarily for the domestic market which is showing good results, and we've launched a premium quality brand – Arctic Supreme -- for fresh fish which is tailored for white cloth, high end restaurants and premium fishmongers.
We have had a lot of interest from both the domestic market and international clients. Our history is of being a supplier of raw material and semi-finished products, but we are now operating our brand strategy and we have also had more success in the private label segment.
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