Ålesundfisk General Manager Terje Kjølsøy raised concerns over the future of Norwegian whitefish.

"Quality is today a huge problem, with very big losses in value," said Kjølsøy on Tuesday. "There is a big upside for those who manage to go in and solve it."

Kjølsøy believes that there are opportunities for those who run more specialized production and niche products, noting the development of the cheese industry.