“If all the fish farmers in Norway agreed to put aside NOK 0.10 (€0.01/$0.02) per kilo in 2011 which is earmarked for the task of building up a positive reputation for the industry, then we could have taken some quantum leaps in an area where we have been very much at a loss for way too long,” Binde said in a New Year’s interview with IntraFish.
He is highly critical of the industry’s organizations’ efforts so far.
IntraFish: How would you characterize the salmon year 2010?
John Binde: Excellent.
IF:
