Say you're one of six companies in the world that can sell MSC-certified wild salmon this season. And you know that there are dozens of customers around the world that have voiced their commitment to MSC-labeled products, and wild salmon in particular.
Wouldn't you want to shout about it? Apparently not.
The political maelstrom surrounding MSC certification of Alaska salmon seems to have put the small band of companies sponsoring the certification on the defensive, even while it gives them a remarkable amount of leverage over major Alaska seafood companies whose buyers demand MSC-certified salmon.
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