It seems like an optimistic plan. To bring together 10 seafood companies and a group of scientists and task them with transforming international ocean stewardship.
But when you realize the scale of the companies involved -- 1,000 subsidiaries, 100,000 employees, $50 billion (€45.4 billion) in turnover, and 15 percent of the world's seafood production -- you begin to see the vision.
But it is not just sheer size that makes the SeaBOS team influential. According to new Managing Director Martin Exel, the trust that has been formed between science and industry in the group since its formation four years ago, is an unusual and important force.