The US consumer is a slippery character. He doesn’t like anything too different, but he wants flavor. He doesn’t want things that take too much time to prepare, but he wants quality.
On top of all of this, as awareness of the nation’s obesity problems grows, he is beginning to want health. With this trend, healthy convenience items are making their way into more flashy packages, and in turn, more homes.
Enter Trans-Ocean Products’ surimi snackers. The Maruha Nichiro subsidiary launched the product into the US market last November, and sales have been growing steadily ever since.
