Marketing seafood for increasingly affluent consumers in China using the origin of the product is a very effective marketing strategy, said a China-based executive.
“For Chinese consumers, quality is uniquely linked with origin, or further, the species is uniquely linked with origin,” said Daniel Lin, a sales executive with the Chinese division of New Zealand-based group Oceanic Seafoods.
Salmon is very much associated with Norway, in the minds of Chinese buyers, he said.
Products of Alaskan and Canadian origin also have a powerful image in China, said Lin.
“Many
