Marine Harvest's Rebel Fish lands in Safeway

Marine Harvest's new Rebel Fish line has reeled in a huge new contract, winning a listing in 130 Safeway, Vonns and Pavillions units across the West Coast.

The deal with Safeway was landed after Boston, and the line of 6-oz. packs hit stores last week, Marine Harvest USA Director of Marketing and New Product Development Linda Rank-Purkiss told IntraFish.

Over the next month, the company will support the new line with in-store demos and some loyalty card promotions highlighting the fast microwave preparation of the products.