“Asia is very different from the markets in the EU and the United States. What works in the EU will not necessarily work in the various countries in Asia. It's about business practices, distribution channels, eating habits and culture,” said Wu, who heads up Marine Harvest’s departments in Japan, South Korea, China, Taiwan and Singapore/Southeast Asia.
Demand must be created through marketing and careful adherence to developing the image of the product, he said.
“Norwegian salmon producers continue to sell a commodity, largely.
