At this week's Brussel seafood show, salmon farming giant Marine Harvest and the Aquaculture Stewardship Council (ASC) are introducing the first-ever ASC Marketing Toolkit and Style Guide.
The new materials were created to help ASC partners convey their dedication to responsible aquaculture to consumers and stakeholders through simple, compelling visuals and messages.
Marine Harvest is the first partner to use elements of the toolkit in their official stand at the show.