Legal Sea Foods’ new edition of edgy ads are unlikely to draw as much controversy as its 2008 campaign, which elicited a battle with conductors that almost ended in court.
One of the US restaurant chain's newest commercials captures a scene of two men on a beach, silhouetted against a vast and picturesque sky, fishing. The words “five hours later” then roll across the screen, followed by a shot of the men standing closer together.
“You seen Brokeback Mountain?” one says to the other.
“No,”
