While swathes of the seafood world stuffed themselves with chocolate eggs last week, IntraFish continued to hatch the latest in seafood news and analysis, ensuring our readers were kept up to date.
US clothing giant Patagonia became the latest to form an opinion on the global salmon industry last week, with the launch of its new film "Artifishal", which blames salmon farming for reduced natural wild salmon runs, depletion of orca populations and societal issues impacting native North American communities.
The angle, however, led Executive Editor John Fiorillo to question whether the film was more about Patagonia promoting its own wild salmon brand than actually saving wild salmon populations in general.
Another big name popped up in seafood news last week, and inevitably shot to the top of our most read, with the news that Leonardo diCaprio's foundation was represented in a gathering of Alaska fishing industry leaders opposing the development of the proposed Pebble Mine in Bristol Bay.
And from one seafood hunk to another, High Liner's mascot got a makeover, although the company told IntraFish the relaunch was not central to its ongoing turnaround plans.
The salmon industry continued to make the news last week, with the tragic deaths of four Camanchaca employees in a plane crash, while Mowi battled the threat of ISA affecting up to 1 million of its fish at one of its farm sites in Norway.
In more positive news, Russia continued to invest in farmed salmon, with news that one Russian company plans to invest millions in land-based salmon production and we learnt the fascinating behind-the-scenes story of how Dubai's first land-based salmon came to market.
Over in the world of shrimp, we updated readers on continuing plans around a generic US shrimp marketing campaign, while recent news in the shrimp supply chain had Editor Rachel Mutter asking if it was about time for a larger shake up of the sector.
In more inevitable tariff news, the US's National Fisheries Institute weighed in on US-EU relations, with fears American seafood producers will be disadvantaged “over a fight they have no dog in," as US and EU officials raise the stakes in a potential trade war. The comments followed the news that the European Commission proposed tariffs on $20 billion (€17.7 billion) worth of US products as a countermeasure to Trump's earlier threats over Airbus subsidies, with several key seafood species making the list.
Another accidental victim of political unrest, German processors voiced concern over in Europe that a falling UK Pound was not doing them any favors in one of their largest whitefish markets.
We also heard how one of Russia's most important fishing companies is facing financial problems that could jeopardize its future.
Hoping to do better, we heard how family-run UK wholesale seafood supplier My Fish Company received £250,000 (€288,950/$326,538) to expand its existing facility, digitize services and create local jobs, watched salmon prices rise for Easter and took a festive visit to London's Billingsgate fish market ahead of the biggest seafood day of the year.
But that was far from all that happened last week, so sign up to our Editor’s Picks newsletter to make sure you stay abreast.