Spanish processor Krustagroup is set to launch its Grand Krust brand of shrimp and seafood into Carrefour hypermarkets in the United Arab Emirates, as it also targets foodservice buyers with wild shrimp.
Krustagroup -- a division of Spanish fishing company Grupo Amasua -- is seeing strong demand in both retail and foodservice in the UAE, said Pablo Mugica, its managing director.
“We started selling Grand Krust in the Emirates through Spinneys/Waitrose last year,” he told IntraFish. “In a short period of time, our brand will be displayed in Carrefour hypermarkets there.
