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Food trends are fickle. And it’s hard – if not financially dangerous – to bet big on every trend that comes down the line.

But one trend is worth your time and investment: clean ingredients.

Last week, leading US frozen seafood brand Gorton’s announced it was implementing new, cleaner recipes for all of the brand’s products by the end of 2017.

For more than a year, Gorton’s culinary team developed new product recipes using ingredients you would find in your own kitchen, or so-called clean ingredients.