The tuna steak cans contain five times the amount of standard tuna cans, the company said.
Branding and marketing will focus heavily on reinforcing the 100 percent RDI message. The launch in October has been supported with an ongoing campaign of outdoor, press and PR.
John West is the leading canned fish producer in the U.K. market.
In Sept. John West hit out at an attack from Greenpeace that labelled it as the "least sustainable" tuna supplier in the United Kingdom.
John West recorded a sales jump of 18 percent for the second quarter, making a profit of £5.4
